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A room at the Sleeping Around hotel in Antwerp.
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POP-UP STORES. Pop-up restaurants. Pop-up lounges. Shouldn’t this fascination with pop-ups — which are by definition ephemeral — have disappeared already?
Hotels offer compelling reasons for the trend to endure. Unlike temporary stores and lounges designed to hawk clothes and cocktails, temporary hotels allow travelers to sleep in unique spaces (boats, tricked-out shipping containers) and forbidden places (public parks, racetracks). The hotels also enable festivalgoers around the world to upgrade from sleeping bags and tents to rooms with beds, rain showers and iPod docking stations.
Just how fleeting these temporary hotels are varies. Many last for no more than a few days in a particular location; others last for months.
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